Ralph Lauren Corporation is expanding in Canada with the launch of dedicated digital commerce and the first Ralph Lauren store in the country.
The store, which recently opened in Toronto’s Yorkdale Shopping Centre, is the first in a planned expansion in Canada, building on the retailer’s existing wholesale and outlet presence in the region. Toronto represents one of the company’s top 30 cities targeted for a comprehensive omni-channel ecosystem expansion globally.
Currently, Ralph Lauren has 12 outlet stores in Canada as well as a wholesale presence at key retailers, including Hudson’s Bay, Sporting Life and Harry Rosen. The Company plans to open a number of Ralph Lauren stores across the country in the coming years.
“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” said Bob Ranftl, regional CEO for North America at Ralph Lauren Corporation. “We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”
The new RalphLauren.ca site will house Ralph Lauren’s full portfolio of brands, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL and Lauren, across its breadth of Men’s, Women’s and Childrenswear assortments in apparel, accessories and footwear, in addition to select Home items. The company is planning to launch the English version of its Canadian digital commerce site on October 11. It will explore a future launch in Quebec with a French-language version.
The Ralph Lauren store, on the ground floor of Yorkdale Shopping Centre, offers an array of dedicated client services, including private styling appointments, alterations & repairs and Made-to-Measure tailoring. The store’s design includes a double-height façade, comprising of cherry wood louvers and aged-bronze metal, which gives way to a contemporary interior with bright, white walls and a limestone floor.
Sam’s Club MAP Closes the Loop for Advertisers With Media and Sales Performance Dashboard
Walmart-owned Sam's Club has launched the Media and Sales Performance Dashboard, an integrated dashboard that serves as a central source of truth for campaign performance for Sam's Club Member Access Platform (MAP).
For the first time, the Media and Sales Performance Dashboard combines Sam's Club MAP campaign metrics with Sam’s Club sales performance in one place, so advertisers can track media impact on business outcomes. This new offering is a consolidated, self-service innovation for both Sponsored Product Ads and Display campaigns, together with sales performance, in a single interface.
The dashboard seamlessly integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — which is also the same platform used internally by Sam's Club MAP.
“We understand the power that analytics can have on advertiser campaigns which is why we are delivering this new integrated dashboard,” said Lex Josephs, vice president and general manager of Sam's Club MAP. “It is the latest in an ongoing stream of continuous innovations we’re providing to deliver faster, more actionable insights. It gives advertisers access to performance metrics, enabling them to optimize campaigns while they are still in flight, driving stronger business outcomes.”
The dashboard provides advertisers with visibility into item sales, new buyers, in-club attribution from search, total ad attributed sales and more. Display and Sponsored Product Ads performance are now available in one place, providing new transparency into Display and allowing advertisers and MAP to make optimizations in-flight. This visibility enables continuous iteration and improvement on active campaigns to drive business outcomes.
According to the retailer, Sam's Club's membership model is what makes the industry-leading measurement offered by Sam’s Club MAP possible. Advertisers now have more immediate access to member insights, including household reach, purchase channel, and for the first time, new buyer metrics for Sponsored Product Ads. This launch also ensures that members see more relevant ads/messaging.
“Sam’s Club MAP – fueled by the Media and Sales Performance Dashboard data – allows us to build and track plans like never before,” said Lindsay Letterle, director of sales for The Clorox Company. “The deep member insights paired with media and business impact enable us to optimize our campaigns to ensure we’re reaching the right member with the right message at the right time to drive business results.”
Sam’s Club MAP has partnered with Circana again to bring the Media and Sales Performance Dashboard to advertisers. Sam's Club MAP differentiates itself by offering incrementality measurement such as iROAS and sales lift based on Circana’s methodology in post campaign reporting.
For more information about Sam’s Club MAP’s new integrated dashboard, contact Sam’s Club MAP here.
boohoo Advances E-commerce Experience With Machine Learning- and AI-Powered Capabilities
Fashion company boohoo is elevating its e-commerce and ads platform by implementing machine learning- and artificial intelligence-powered capabilities. The investment will allow the company to utilize first-party data to create personalized experiences for consumers via ad placements.
The company expanded its partnership with Rokt in order to power its browser and app transactions for its several brands, including Nasty Gal, boohooMAN, and PrettyLittleThing. The new tools will focus specifically on boohoo’s confirmation page. Additionally, the company is looking to bolster its loyalty efforts through repeat purchases and app downloads.
"Our partnership with Rokt helps us achieve many of our customer experience and revenue growth goals. Our teams across tech, UX, marketing, e-commerce and finance have been working as a unified team, helping the partnership progress seamlessly," said Edith Batchelor, senior digital marketing manager at boohoo. "The partnership has helped us with experimentations that have proved to improve our customer experience across all our platforms. We are looking forward to exploring new placements, such as the payments page, with Rokt in the future."
Gucci and JD.com, the largest retailer in China, are partnering on an official Gucci digital flagship store, marking the first time in its 102-year history that it will bring its fashions to the JD.com community.
When users search “Gucci” within the JD.com app, they will be invited to view the House’s official flagship store, featuring Gucci items, including handbags, travel, ready-to-wear, shoes, jewelry, watches, and accessories for men and women. Customers will see Gucci’s brand services, including access to chat with online client advisors before placing orders.
JD.com focuses on developing digital ecosystems tailored to the needs of the luxury industry, including supply chain capabilities and an open ecosystem. The partnership will allow Gucci to navigate China's unique digital landscape better, expanding its market reach and launching digital marketing campaigns.
In celebration of Chinese Valentine’s Day on August 22, Gucci will offer a selection of gifts that showcase their romantic aesthetic directly through the official flagship store on JD.com. The collection will feature an exclusively designed purse, highlighted by floral motifs, for JD.com customers to celebrate the holiday.
In addition to the exclusive purse, customers will also have the ability to include personalized e-greetings to accompany their purchase.
Petco Health and Wellness Company announced an expansion of their partnership with DoorDash to make Petco’s assortment of products available nationally through DoorDash Marketplace.
Using the DoorDash mobile app and website, pet owners can access over 100,000 Petco products, including treats, food, beds, bowls, toys, and other supplies for various pets.
"98% of DoorDash consumers in the U.S. have access to retail or grocery stores on our platform. The future of commerce is on-demand and local as consumers want faster and easier ways to get the items they need delivered to them right now," said Fuad Hannon, vice president of new verticals at DoorDash.
The partnership comes in tandem with recent app updates by Petco, including streamlined profiles for pets’ wellness needs. The new profiles provide a centralized way for pet parents to stay updated on everything they need to properly care for their pets, including vaccinations, grooming appointment reminders, and nutrition.
"Our expanded partnership with DoorDash makes Petco's differentiated assortment of health and wellness products accessible to even more pet parents across the country," said Darren MacDonald, chief customer Officer at Petco. "Combined with new enhancements to the Petco app, we're continuing to meet the unique needs of pets and pet parents in a way that no one else can."
In recognition of National Dog Day on August 26, DoorDash will offer 50% off customers’ Petco orders of $25 or more (up to $20) within the DoorDash mobile app or website from August 21 to August 27, 2023.
Petco is also unveiling Klarna’s interest-free “Pay in 4” solutions for purchases made within the Petco app.
Southern Glazer’s Wine & Spirits Appoints Chief Digital Officer
Southern Glazer's Wine & Spirits (Southern Glazer's) — a distributor of beverage alcohol — has appointed Alan Wizemann as its chief digital officer (CDO), effective August 15, 2023.
The appointment reflects Southern Glazer's continued commitment to investing in digital and analytics across its enterprise. Wizemann’s vast experience leading large-scale digital transformations is expected to propel the company towards a digital-forward culture, unlocking new growth opportunities.
"We are thrilled to welcome Alan Wizemann to Southern Glazer's as our Chief Digital Officer," said David Chaplin. "His track record of success in building and leading digital organizations, coupled with his entrepreneurial spirit, aligns perfectly with our culture and vision for the future. Alan's expertise will be instrumental in ensuring we continue to deliver exceptional value to our suppliers, customers and teams. I am confident that Alan will help drive the next digital chapter in the Southern Glazer’s story.”
With decades of experience in digital product development, omnichannel experiences, technology, and entrepreneurship, Wizemann has been instrumental in shaping and transforming the digital landscape for some of the world's most well-known consumer companies. At Target Corporation, he launched and led key digital initiatives across Target.com, Target Mobile, and Cartwheel, which became an industry leading mobile platform, as Target's VP of Product, Target.com & Mobile.
Wizemann also held digital leadership roles driving transformation at Lululemon Athletica Inc., Goop, WebMD, Dollar Shave Club, quip, and most recently, Munchkin Inc. His approach to product strategy, user-centric design, and building agile teams at scale has consistently delivered results. Wizemann is an engineer at heart who has delivered effective solutions in complex environments, and he is a proven entrepreneur who has built and scaled digital capabilities and fostered a culture of innovation.
In his new role, Wizemann will report to chief growth officer David Chaplin and assume responsibility for the company’s enterprise-wide digital initiatives — including its B2B eCommerce Proof platform. He will build on the success of Proof, which was developed and cultivated under the guidance of John Wittig, chief commercial officer. Wizemann will also focus his efforts on additional digital initiatives to further strengthen Southern Glazer’s capabilities beyond commercial applications across the organization by leading the delivery of differentiating digital and AI capabilities across its value chain.