Investments in AI-powered predictive and prescriptive analytics will more than double in the next two years. Find out what’s driving the change, and more importantly, how retailers can take a smart approach to implementation.
Consumers expect superior customer service, personalized assistance, immediate access to purchases, and a hassle-free experience whether shopping in-store or online. These seismic changes have forced retailers to digitally transform at a faster pace than ever before.
COVID-19 has accelerated the need for retailers to significantly alter and enhance their operating models, incorporating best practices and technologies that empower employees to function as high-value, knowledgeable, customer-oriented members of the team.
It is no surprise that the pace of technology change and the expectations of customers in retail is increasing. That is why it is imperative for retailers to design a customer experience with purpose, trust and care ― a key differentiator for cultivating profitable long-term relationships.