Every year, some direct-to-consumer (DTC) retailers and consumer goods (CG) companies bring their brands offline and out of other retailers’ stores to embark on an own-brand store.
While the reason for this move is personal to every company, there are several benefits to having a physical retail store or flagship. Giving a space to the name can strengthen customer loyalty and trust, as well as provide a place for online pickup, returns, and local distribution.
According to NRF, nine of the top 10 e-commerce websites are run by retailers that also operate brick-and-mortar stores. And Morning Consult finds just 77% of U.S. adults (and 68% of Gen Zers) trust online-only brands.
So far this year, several DTC retailers and CGs made, or will make, the switch from online-only to a physical presence. In RIS’ second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.